Channel: Alanis Business Academy

Category: Education

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Description: Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: youtube.com/alanisbusinessacademy?sub_confirmation=1 Digital marketing involves communicating with customers using digital media. In this lecture, I'll provide an overview of digital marketing as well as provide several characteristics that differentiate digital marketing from traditional marketing. We'll also explore the benefits of digital marketing.